"The New Pleasure in Motor car Driving" March 5, 1927 was the debut of the first-ever LaSalle. "Cadillac born and bred", the LaSalle was developed to fill a gap in the market and bring new customers into the luxury car market. Lawrence P. Fisher, general manager of the Cadillac division, had been impressed by the methods of Harvey Earl who had been creating custom builds for Hollywood's elite. Earl was commissioned to design the 1927 LaSalle for Cadillac's companion marque. T