90 Years: First-Ever LaSalle
"The New Pleasure in Motor car Driving" March 5, 1927 was the debut of the first-ever LaSalle. "Cadillac born and bred", the LaSalle was...
90 Years: "It" and the "It Girl"
"It" is a 1927 romantic comedy released to the general public on February 19, 1927. It tells the story of a shop girl who sets her sights...
90 Years: The Ziegfeld Theatre
Located at 1341 Sixth Avenue and the corner of 54th Street in Manhattan, the Ziegfeld Theatre opened February 2, 1927. The theater was...
Flashback! Long Cadillac-Pontiac-GMC Joins McCabe Racing
REPRINTED FROM: Automotive Weekly, Week of January 27, 1993 Framingham - Dick McCabe last year changed his long-standing green colored...
Flashback! 75th Anniversary
REPRINTED FROM: 'Chronicle' 2002 (LAG newsletter) The Long Automotive family actually sprang from a sideline business. Richard H. Long,...
90 Years: 1st Transatlantic Telephone Call
"How's the weather over in London?" On January 7, 1927, the first official transatlantic telephone call was made when W. S. Gifford,...
90 Years and Counting
In 1927, during the lovely month of May, Long Cadillac became a reality. Richard H. Long, our founder, was an experienced business owner,...
