June 26, 2017

When Harley J. Earl met Alfred P. Sloan, Jr., President of General Motors, and Lawrence Fisher, General Manager of Cadillac, the men from GM were so impressed they ended up hiring Earl to head a completely new department.


Although some referred to it as 'the bea...

March 5, 2017

"The New Pleasure in Motor car Driving"

March 5, 1927 was the debut of the first-ever LaSalle. "Cadillac born and bred", the LaSalle was developed to fill a gap in the market and bring new customers into the luxury car market.

Lawrence P. Fisher, general manager of the C...

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