"It" is a 1927 romantic comedy released to the general public on February 19, 1927. It tells the story of a shop girl who sets her sights on the handsome and wealthy boss of the department store where she works. It is based on a serial by Elinor Glyn published in Cosmopolitan magazine. Elinor Glyn sold her story “It” to Paramount for $50,000, they then turned around and rewrote the script. The film made Clara Bow a superstar. She was the embodiment of the era, in the same way

Located at 1341 Sixth Avenue and the corner of 54th Street in Manhattan, the Ziegfeld Theatre opened February 2, 1927. The theater was designed by Broadway impresario Florenz Edward Ziegfeld Jr. ’s favorite designer, Joseph Urban, with architect Thomas W. Lamb serving as consultant. Considered one of the Art Deco masterpieces of its time, the construction was financed by William Randolph Hearst. The theater's opening show, Rio Rita, was a hit. It has since come to be consider